{"id":70,"date":"2006-11-01T20:22:45","date_gmt":"2006-11-01T18:22:45","guid":{"rendered":"http:\/\/ru3.com\/luc\/tag\/people\/bernard-girard-le-succes-de-google-nest-pas-exclusivement-lie-a-sa-technologie.html"},"modified":"2006-11-01T21:57:29","modified_gmt":"2006-11-01T19:57:29","slug":"bernard-girard-le-succes-de-google-nest-pas-exclusivement-lie-a-sa-technologie","status":"publish","type":"post","link":"https:\/\/ru3.com\/luc\/tag\/people\/bernard-girard-le-succes-de-google-nest-pas-exclusivement-lie-a-sa-technologie.html","title":{"rendered":"Bernard Girard : le succ\u00e8s de Google n&rsquo;est pas exclusivement li\u00e9 \u00e0 sa technologie"},"content":{"rendered":"<p><object width=\"320\" height=\"256\"><param name=\"movie\" value=\"http:\/\/www.dailymotion.com\/swf\/2X9kXn8q2wTIJ46LQ\"><\/param><param name=\"allowfullscreen\" value=\"true\"><\/param><\/object><br \/>Dur\u00e9e : 1 minute.<\/p>\n<p><strong>\u00ab&#8230;Mais aussi \u00e0 son mode de management. \u00bb C&rsquo;est la th\u00e8se que d\u00e9fend Bernard Girard, consultant en management, dans son dernier livre \u00ab\u00a0Le mod\u00e8le Google\u00a0\u00bb<\/strong><em>(MM2 Editions)<\/em>.<\/p>\n<p>Quatre exemples \u00e9difiants qui font la diff\u00e9rence du management \u00e0 la Google :<\/p>\n<ul>\n<li>Google d\u00e9pense <strong>70 %<\/strong> de ses revenus en <strong>recherche et d\u00e9veloppement<\/strong>.<\/li>\n<li>Google paie ses ing\u00e9nieurs pour d\u00e9velopper leurs <strong>projets personnels<\/strong> \u00e0 hauteur de <strong>20%<\/strong> de leur temps de travail.<\/li>\n<li>Les \u00e9quipes d&rsquo;ing\u00e9nieurs sont limit\u00e9es \u00e0 <strong>5 ou 6 personnes<\/strong>, et n&rsquo;ont ni cahier des charges, ni planning \u00e0 respecter, pourvu que les projets ne d\u00e9passent pas quelques semaines.<\/li>\n<li>\nGoogle ne paie <strong>aucun commercial<\/strong> pour g\u00e9rer de la relation clients qui est totalement automatis\u00e9e. Les tarifs des mots-cl\u00e9s <a href=\"https:\/\/www.google.com\/adsense\/\">AdSense<\/a> sont en effet fix\u00e9s de fa\u00e7on dynamique en fonction de l&rsquo;offre et de la demande.<\/li>\n<\/ul>\n<p>Pour confirmer la th\u00e8se de <strong>Bernard Girard<\/strong>, on lira avec int\u00e9r\u00eat <a href=\"http:\/\/blog.outer-court.com\/archive\/2006-10-26-n80.html\">Philipp Lenssen<\/a>, grand observateur de Google, qui a publi\u00e9 deux documents internes qui donnent les grandes orientations de Google pour 2006 ainsi que les principaux objectifs r\u00e9alis\u00e9s fin septembre.<\/p>\n<p>Extraits <small>(via : <a href=\"http:\/\/adscriptum.blogspot.com\/\">Jean-Marie Leray<\/a>)<\/small><\/p>\n<ul>\n<li>\nPour am\u00e9liorer la productivit\u00e9 de ses ing\u00e9nieurs, Google met \u00e0 la disposition de ses personnels un outil universel de recherche \u00ab contenant toutes les informations class\u00e9es publiques g\u00e9n\u00e9r\u00e9es par toutes les recherches effectu\u00e9es sur Google. \u00bb <\/li>\n<li>\n(&#8230;) Google veut que ses outils soient install\u00e9s sur tous les ordinateurs (du monde ?) et souhaite intensifier le d\u00e9ploiement de son <a href=\"http:\/\/pack.google.com\/\">Google Pack<\/a>, notamment \u00e0 destination des nouveaux internautes.<\/li>\n<\/ul>\n<p><small>Voir l&rsquo;interview de Bernard Girard r\u00e9alis\u00e9e par Jean-Michel Billaut <a href=\"http:\/\/billaut.typepad.com\/jm\/2006\/09\/connaissezvous__14.html\">\u00ab\u00a0Connaissez-vous Girard ?\u00a0\u00bb<\/a><\/small><br \/>\n<small>Sur AdScriptum :<a href=\"http:\/\/adscriptum.blogspot.com\/2006\/10\/google-objectifs-et-orientations-2006.html\">Google : objectifs et orientations 2006<\/a><\/small><br \/>\n<small>Sur Google Blogoscoped : <a href=\"http:\/\/blog.outer-court.com\/archive\/2006-10-26-n80.html\">Google\u0092s Internal Company Goals<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dur\u00e9e : 1 minute. \u00ab&#8230;Mais aussi \u00e0 son mode de management. \u00bb C&rsquo;est la th\u00e8se que d\u00e9fend Bernard Girard, consultant en management, dans son dernier livre \u00ab\u00a0Le mod\u00e8le Google\u00a0\u00bb(MM2 Editions). Quatre exemples \u00e9difiants qui font la diff\u00e9rence du management \u00e0 la Google : Google d\u00e9pense 70 % de ses revenus en recherche et d\u00e9veloppement. Google &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ru3.com\/luc\/tag\/people\/bernard-girard-le-succes-de-google-nest-pas-exclusivement-lie-a-sa-technologie.html\" class=\"more-link\">Continuer la lecture <span class=\"screen-reader-text\"> \u00ab\u00a0Bernard Girard : le succ\u00e8s de Google n&rsquo;est pas exclusivement li\u00e9 \u00e0 sa technologie\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30,48,52,51,11,22],"tags":[],"class_list":["post-70","post","type-post","status-publish","format-standard","hentry","category-entreprise","category-icc2006","category-management","category-google","category-people","category-prospective","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ru3.com\/luc\/wp-json\/wp\/v2\/posts\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ru3.com\/luc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ru3.com\/luc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ru3.com\/luc\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/ru3.com\/luc\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":0,"href":"https:\/\/ru3.com\/luc\/wp-json\/wp\/v2\/posts\/70\/revisions"}],"wp:attachment":[{"href":"https:\/\/ru3.com\/luc\/wp-json\/wp\/v2\/media?parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ru3.com\/luc\/wp-json\/wp\/v2\/categories?post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ru3.com\/luc\/wp-json\/wp\/v2\/tags?post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}